The legendary Braun designer who taught that upstart Jonathan Ive everything he knows had 10 core design principles.
• Good design is innovative.
• Good design makes a product useful.
• Good design is aesthetic.
• Good design helps us understand
a product.
• Good design is unobtrusive.
• Good design is honest.
• Good design is durable.
• Good design is consequent to the
last detail.
• Good design is concerned with
the environment.
• Good design is as little design as possible.
I would add that good (let's say 'great') design is recognizable in this way: Once accomplished, it will seem to many to be the only, and inevitable solution. Only the designer, with a drawerful of less-satisfactory approaches, knows otherwise.
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| Braun T3 pocket radio and Apple iPod. |
• Good design makes a product useful.
• Good design is aesthetic.
• Good design helps us understand
a product.
• Good design is unobtrusive.
• Good design is honest.
• Good design is durable.
• Good design is consequent to the
last detail.
• Good design is concerned with
the environment.
• Good design is as little design as possible.
I would add that good (let's say 'great') design is recognizable in this way: Once accomplished, it will seem to many to be the only, and inevitable solution. Only the designer, with a drawerful of less-satisfactory approaches, knows otherwise.
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